Taraka Tennakoon

About

A modern aesthete, crafting futures at the intersection of luxury, sport and culture.

Taraka ‘TK’ Tennakoon, in black and white, by a curtained window

Taraka ‘TK’ Tennakoon is a writer and visual artist with an unmistakable, story-led aesthetic.

The name doesn’t exactly roll off the tongue, so Taraka is simply known as TK to his friends and associates. Ask him how he got it: as with all good stories, there is a beautiful stranger involved.

TK has a far-flung, somewhat unconventional suite of fixations that inform the tonality and discipline of his work. From Star Trek’s vision of a utopian future to the unbridled joy of the Eurovision Song Contest and the bold strokes of Roseberry’s Schiaparelli, he brings it all together, exploring beauty, laughter, culture and minimalism. Whether the work is seen on a phone, in an editorial spread or in a luxury department store, craft and storytelling meet with style and purpose.

Having received his Bachelor of Arts in Perth, Australia, TK spent eleven years at the Impact BBDO Group in Dubai before moving to AKQA, where he is Creative Director, specialising in luxury and sport and leading a coveted set of clients including Jumeirah, adidas and Under Armour.

Fixations

Star Treka vision of a utopian future

Eurovisionthe unbridled joy of it

Schiaparellithe bold strokes of Daniel Roseberry

Experience

  • 2024 to nowCreative DirectorAKQA, Dubai
  • 2021–2024Associate Creative DirectorAKQA, Dubai
  • 2018–2021Associate Creative DirectorImpact BBDO, Dubai
  • 2012–2018Senior Creative, Art & CopyImpact BBDO, Dubai
  • 2009–2012Junior Creative, Art & CopyImpact BBDO, Dubai
  • EducationBachelor of ArtsPerth, Australia

Clients

Current

Jumeirah Hotels & Resorts  Ahmed Seddiqi & Sons / Rolex  adidas  Under Armour  One&Only Resorts  OMNIYAT  LOEWE

Past

IKEA  Emirates  Mercedes-Benz  BMW  MINI  Bloomingdale’s  John Lewis  Robinsons  Hyundai Europe  Dubai Tourism  Huawei  Toyota  Visa

Honours

Cannes Lions

  • Bronze × 1

Dubai Lynx

  • Bronze × 3

Effie Awards

  • Silver × 1
  • Bronze × 1

MENA Digital Awards

  • Agency of the Year × 2
  • Gold × 2
  • Silver × 5
  • Bronze × 3

MENA Cristal Festival

  • Gold × 1
  • Bronze × 1

PHNX Awards

  • Bronze × 2

Smarties Awards

  • Gold × 1
  • Silver × 1

Athar Awards

  • Gold × 1

Recognition

Gamechanger of the Year

AKQA

Dubai, 2021

Rigour Award

AKQA

Dubai, 2023

Judge

AdForum

PHNX Awards, 2022