The Archive
A selection of earlier work, from the Impact BBDO years.
Robinsons
Ramadan editorial, Autumn/Winter 2018
Ramadan is a time of spiritual reflection in the Middle East. Robinsons Department Store sought a stylish visual that combined its botanical motifs with its fashion offer. Collaborating with Haw-lin Services and Ernesto Artillo, I crafted a design and message that blended reflection with shopping: a distinctive alternative to traditional Ramadan aesthetics.
adidas
Run for the Oceans
We took over the Burj Khalifa with a striking visual of plastic pollution for adidas’ Run for the Oceans, inspiring global action and raising awareness of marine plastic pollution.
One&Only Resorts
A story of legacy
To celebrate travel, One&Only Resorts and designer Jay Ahr unveiled The Heritage Collection: vintage Louis Vuitton Keepalls, each inspired by a resort. The Story of Legacy campaign featured films narrated by Jay Ahr.
Snickers
The Hungry Purchase Resale
During Dubai Shopping Festival, Snickers took on impulse-buying regret with the Hungry Purchase Resale. Playing on hunger-induced shopping bloopers, this cheeky campaign cut through the clutter to save shoppers with humour.
