Honor 8

Huawei tasked us with a bespoke photographic identity for the Honor 8. The look and feel had to reflect the brand’s focus on style, creativity and a progressive attitude.

We imagined the Honor 8’s visual identity as a play on its number and its inherent symmetry. With the Berlin studio Haw-lin Services, we crafted a tone-on-tone aesthetic, expressed in two inverted visuals: the yin and yang of the figure 8.

These images became a signature motif across digital platforms, in-store visuals, packaging and collateral, elevating the device from product to visual icon.