Celebration Everywhere
Bringing celebration to Doha’s retail landscape.
Insight
There is celebration inside all of us.
A deep sense of joy and wonder, just bursting to come out and play. It was this feeling, from sight to sound, from touch to taste, that we sought to recreate for Doha’s newest and biggest mall.
Idea
Celebration Everywhere.
We focused squarely on joy: the delight of the unexpected. Working with renowned London-based photographer Jenny Van Sommers, we created a series of ads that juxtaposed the spectrums of shopping, dining and entertainment at the heart of Doha Festival City.
Fun, vibrant and eye-catching, we wove celebration into the brand with irreverent whimsy.
Credits
- Creative Art Direction & Copywriting
- Taraka ‘TK’ Tennakoon
- Photography
- Jenny Van Sommers
- Executive Creative Director
- Scott Leder
- Copywriter
- Khadra Mohamed
- Agency
- Impact BBDO
- Studio
- Dubai & Doha
